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Subscribe To Our Newsletters.{/INSERTKEYS}{/PARAGRAPH} The operator said the main character was not an aspirational figure, and although he was dressed smartly, he had no obvious signs of wealth. Betfair, where gut instinct meets smarts. Google Tag Manager. The decision comes after the ASA and Committees of Advertising Practice CAP this month published a revised list of standards designed to protect children and young people. The new standards prohibit online gambling ads targeting individuals who are likely to be under 18, based on data about their online interests and browsing behaviour. Betfair denied the advert exploited the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of under 18s or other vulnerable people. {PARAGRAPH}{INSERTKEYS}That's why I go to Betfair. Responding to the claim, Betfair said its aim was to showcase that it offers better value for money than other operators, with the background music and pace of the ad reflecting this intention. The ASA was satisfied with the response and opted not to uphold the complaint. Skip to main content. As a result, Betfair will not face any punishment over the advert.